“How do I get the most of out my people?”
Alas, this is the wrong question for a leader or manager to ask.
It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?”
Alas, this is the wrong question for a leader or manager to ask.
It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?”
Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation. But times have… Read more › Post Views: 61
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could…
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Just sit back and think about it, what logos are simply unforgettable? The first that comes to mind for me are iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough…
Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips… Read more › Post Views: 149
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market…
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. In this article, I’ll share…