They’re not the same thing.
Hope can fuel us. Hope can be refilled. Hope opens the door to possibility.
Expectations, on the other hand, are a trap. They make us brittle and lead to disappointment.
When we raise our hopes and lower our expectations, we establish a resilient way forward.
Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap. Post Views: 32
Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast…
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s… Read more › Post Views: 91
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience….
Every internet success works because the network effect kicked in. There’s no other way for an idea to reliably and economically reach a big enough audience to be sustained. That’s why Super Bowl ads make so little sense in 2024. Ideas that spread win. I wrote a bestseller about this 20 years ago, and I…
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness. Post Views: 244