Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.
Similar Posts
The Ultimate Guide to Nonprofit Marketing in 2023
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds,…
Purchase decisions
All purchases involve a decision. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk or make a commitment, our brains act in a way very similar to how we choose to make a purchase….
Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap
Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024. Post Views: 77
7 Content Automations Used by Real Content Pros
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them… Read more › Post Views: 49
4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak. Post Views: 73
Content Marketing ROI: How to Put a $ Value on Your Content
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s… Read more › Post Views: 86