Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?

If they hadn’t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses. This article isn’t just my take on automotive SEO. It’s… Read more › Post Views: 129

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies? Post Views: 268

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with…

If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to know the “secret” to AI visibility, but the reality is… Read more › Post Views: 63

As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside the AI’s… Read more › Post Views: 76

My new short LinkedIn class on project management just launched, and I’ll be discussing it live today with Amanda Ruud … we’ll be there if you want to bring your questions. Sooner or later, all important work becomes project work. After the extraordinary feedback from her last session, Avaleen Morris is leading another session of…