Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge, Jonah Berger told me about the power of pausing. The act of pausing seems like a small thing. But recent studies show that pausing can make…

Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech…

The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The more important one is this: Many companies, particularly tech ones, are deliberately trading…

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems…

I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in. When I think about storytelling in business, my mind goes…