Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get…
The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of… Read more › Post Views: 205
Power users are tempting. They know what they want, they’re happy to share their preferences and they show up. But power users can also be a trap, because their specific needs might not match the market you seek to serve. When you pick your customers, you pick your future. Brooke Husic is a power user….
It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top. But the math is…
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important… Read more › Post Views: 39
It’s all too easy to be familiar with being underappreciated. Customers, clients, vendors, colleagues–we’d like them to notice and acknowledge our efforts on their behalf. When we pay attention to appreciation, it’s easy to come to the conclusion that there’s rarely enough. Contrast this with the rare experience of being overappreciated. Getting more credit, support…
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get…
The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of… Read more › Post Views: 205
Power users are tempting. They know what they want, they’re happy to share their preferences and they show up. But power users can also be a trap, because their specific needs might not match the market you seek to serve. When you pick your customers, you pick your future. Brooke Husic is a power user….
It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top. But the math is…
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important… Read more › Post Views: 39
It’s all too easy to be familiar with being underappreciated. Customers, clients, vendors, colleagues–we’d like them to notice and acknowledge our efforts on their behalf. When we pay attention to appreciation, it’s easy to come to the conclusion that there’s rarely enough. Contrast this with the rare experience of being overappreciated. Getting more credit, support…
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get…
The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of… Read more › Post Views: 205