Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journalist. Now, I’m HubSpot‘s go-to blogger for almost anything social media-related, so I’m always keeping up with the latest online happenings. Plus, I‘m a younger millennial who grew up…
Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I’m actually pretty well-versed in email marketing. I used to manage the email newsletter at a TV station as a journalist, and I most recently managed the HubSpot Daily Newsletter…
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod. Post Views: 128
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs Post Views: 142
Disney theme parks created more than 20 billion dollars in revenue last year. Coney Island, not so much. Coney Island is dozens of small honky tonk vendors and attractions, an ecosystem, not a corporation. Independent local stores got hammered by the more organized stores in the mall and then by the centrally controlled Wal-mart and…
Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute truth. In team settings, then, it’s much more helpful to say, “I prefer this over that,” instead of, “this is wrong.” Some things are wrong. There are standards that we can all accept when it comes to utility, efficiency and…