Daydream fatigue

I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin. Since then, I’ve written several case studies for different companies, and I’ve noticed that each one demanded a unique approach —…

SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing its monopoly on knowledge management as more people turn to… Read more › Post Views: 183

Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since they’re…

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit,…

You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. Over the years of working as an email copywriter, I have had the…

The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average…