Common Analytics Assumptions — Whiteboard Friday

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking. Post Views: 83

Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing. Post Views: 97

A trick question is designed to fool us into proposing the wrong answer (example below). A trap question, on the other hand, stops the train completely. A trap question demands an answer, and the answer will paralyze us and keep us from the work at hand. “Yes, but how many followers does your brand have…

Looking to enhance your SEO agency’s performance? Find out how focusing on employee well-being leads to greater ROI and success. Post Views: 94

In 2023, I developed a new idea that transforms an old way of doing commerce. In traditional auctions, there are rounds of bidding and the high bidder pays to get the prize. The last bid is the amount paid, and no one else is charged anything. This is an interesting ‘game’ in which all participants…

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for…