Cognitive Science Meets SEO: Why True Localization Matters

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an integral part of the digital marketing landscape. Strategy, research, content generation — there is no shortage of how AI can be used. But for the…

Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed.  I also think that view count, as a metric, has its drawbacks, like being unable to tell you who your audience is or whether your video…

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand. Post Views: 201

We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as it allows us to lean into our project. Once in a while, though, it might help to model…

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024. Post Views: 228

This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper…