Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
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On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing…
“I didn’t get in”
There are two ways to process this: The selection committee saw me, understood me, and then decided to reject me. or The selection committee didn’t get what I had to offer. I wasn’t rejected, my application was. It’s not that I didn’t get in, it’s that they didn’t engage with the story I told. We…
Return on effort
It’s a pretty simple calculation. How much value per dollar does a freelancer produce for you? What’s the psychic reward for the time you put into your favorite hobby? That machine that takes time and money to set up and run… what does it create when it’s operating? Not everything can or should be evaluated…
Think Like a Director To Build a Scalable Employee Content Network
Recent research finds that almost nine out of 10 C-suite B2B marketers believe tapping employees as influencers holds immense value. But how do you scale your content efforts to enable those creators? Think like a movie director. Here’s how. Post Views: 88
Software done well
There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and care. By using and paying for well crafted software, we often get far more than we pay for… Ecamm is the tool I use for all my online talks,…
The weird math of halfway
6 times 1/2 doesn’t equal 3. It equals zero. We’re tempted to do a little less than we need to. Perhaps we’re busy, with too many options. Perhaps it’s resistance, pushing us to hold a little bit back. Whatever the reason, when we show up just a little, we get zero credit. The smallest viable…