Cognitive Science Meets SEO: Why True Localization Matters

Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document….

That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t…

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow? Post Views: 47

In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio. As a freelance writer and author, a portfolio is my greatest asset (and one I’ve been building since my first…

Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be: Cheaper Simpler Dumber More short term Easier Coarse More convenient Hyped But it’s also possible to choose a marketplace that…

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces. HubSpot polled 250+ people…