Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
Similar Posts
The pitfall of Big Game thinking
In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold standard for 40 years,…
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like…
Top SEO Tips for 2025 — Whiteboard Friday
With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources. Post Views: 61
What happened vs. what we do about it
It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…
The illusion of concern
When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives a damn. Once there’s math to do, the CFO does the math. It quickly reveals that no, the search engine shouldn’t bother having a customer support team. That UPS or Fedex should simply hang up on you if your package…
Avoiding the trap questions
A trick question is designed to fool us into proposing the wrong answer (example below). A trap question, on the other hand, stops the train completely. A trap question demands an answer, and the answer will paralyze us and keep us from the work at hand. “Yes, but how many followers does your brand have…
The pitfall of Big Game thinking
In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold standard for 40 years,…
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like…
Top SEO Tips for 2025 — Whiteboard Friday
With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources. Post Views: 61
What happened vs. what we do about it
It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…
The illusion of concern
When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives a damn. Once there’s math to do, the CFO does the math. It quickly reveals that no, the search engine shouldn’t bother having a customer support team. That UPS or Fedex should simply hang up on you if your package…
Avoiding the trap questions
A trick question is designed to fool us into proposing the wrong answer (example below). A trap question, on the other hand, stops the train completely. A trap question demands an answer, and the answer will paralyze us and keep us from the work at hand. “Yes, but how many followers does your brand have…
The pitfall of Big Game thinking
In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold standard for 40 years,…
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like…