Charged by the word
In a hurried world with infinite content, it’s worth considering that you’re no longer paid by the word when you write, in fact, you should pay for every extra word you use.
Be as brief as is useful.
In a hurried world with infinite content, it’s worth considering that you’re no longer paid by the word when you write, in fact, you should pay for every extra word you use.
Be as brief as is useful.
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Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market…
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants…
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process….
The only theories worth testing are those that are falsifiable–that it’s possible for the test to indicate that in fact, the theory is wrong. And the difference between art and illustration is the same. Illustration can’t fail. It can be improved, surely, but it’s not wrong. Art, on the other hand, is a bold assertion,…
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad. Post Views: 266