How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Years ago, I underwent a total rebrand….

The close proximity gap

One of the unmentioned causes of division in much of our culture happens because of the shift in expectations and rules when we begin to live in close proximity to one another. In a non-crowded setting, the default is independence. The expectation is that you can drive as fast as you like, do whatever you…

The grey goo

If we take a big enough dataset… Add to it machine learning and autotune and the race to fit in and reach the masses… We end up with a relentless march toward mediocrity. Mediocre is another word for average. It has always happened as industries matured (whether it’s Motown or blenders). But then, often, a…

A transformative summer

Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young adults, they still do. Transitions are built around the seasons, and the headlong rush to a career is still sometimes interrupted by months where there’s a chance to reset and…

I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you can win some of the best projects by being proactive and running outreach. In fact, that’s how I started cooperating with some of the world’s most renowned brands. Just because…

And it can also do that

If you were around when the Model T was first announced, you could have built the organizations that became Disney, McDonald’s and Holiday Inn, all of which were powered by cheap, plentiful cars. You could have become a major developer of suburbs, mortgage banking and even pop music record labels (car radios changed the way…