AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

(Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton. Crafting ideas, organizing content, refining language, and boosting readability are just a taste of what these tools bring to the table. Below, I’ve curated a list of…

They’re often related. It’s not unusual for someone to have more experience or knowledge than we do. If they use that knowledge to their benefit, not ours, they might be manipulating us. If we knew what they knew, we wouldn’t have gone along. This is the difference between a generous teacher and a hustler. Indoctrination…

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you…

Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part really begins — doing the work. Try this process to move out of overwhelm and toward your content vision. Post Views: 29

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?  Post Views: 62

As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are…