AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

If we’re going to come together and invest the time in conversation, in research or in analysis, we should begin by understanding what would be required for you or I to change our minds. If you’re not willing to consider that you’re wrong, then, in the words of a Dan Dennett, you’re a spectator, not…

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head….

It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain…

Looking for website design examples? Your inspiration journey starts here. Creating a website can feel daunting, but it’s all about making the right choices. The best websites are crafted with care to match your brand and impress your users. Don’t worry about starting from scratch — our drag-and-drop builder and CMS Hub make it easy….

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But, even for experienced marketers, real-time bidding can be confusing. That’s why I wrote this article:…

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools… Read more › Post Views: 199