AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years. Post Views: 177

Asymmetrical information creates real problems. And fixing the flow of useful proxies benefits both sides. Cigarette companies knew a great deal about the addictions they were causing and the illnesses that resulted. If the public had known, they would have made different choices. Car companies are required to report malfunctions and injuries to the government…

But what does “quality” even mean? Some people think the Alchemist changed their lives, while others think it’s the worst thing ever written. What’s “quality” to one reader may be complete BS to another. So how do you measure whether… Read more › Post Views: 31

With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into three key… Read more › Post Views: 129

That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website…

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all….