Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills.  Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit…

Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside,…

From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng. Post Views: 95

If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information. If you have data in a spreadsheet that you don’t want just anyone else to see, you can…

Power users are tempting. They know what they want, they’re happy to share their preferences and they show up. But power users can also be a trap, because their specific needs might not match the market you seek to serve. When you pick your customers, you pick your future. Brooke Husic is a power user….