AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships. Post Views: 105

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics. Post Views: 108

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models. Post Views: 143

There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed. Post Views: 42

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to…

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience….