Actionable AI — Whiteboard Friday

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase…

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened…

Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI’s cultural renaissance. It has become a part of everyday…

If you don’t realize that you have power, you might not be able to exercise it. The power to speak up, to participate, to invent, to lead, to encourage, to vote, to connect, to organize, to march, to write, to say ‘no’ or to say ‘yes’. It’s tempting to imagine we have less power than…

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template…

In action movies, there’s a lot of leaping. Brave shifts in which the hero gets from here to there, all at once. It’s easy to imagine that sudden leaps are how we make our impact. This is blog post #9000 (give or take). When did the leap happen? It wasn’t an external leap. The first…