A Little More Love for Local Business FAQs

This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation…

I thought it would be cool to put together a list of articles that stood out—the ones that resonate with our community and spark ideas and inspiration for what to do next. So, here’s a roundup of our newsletter’s highlights… Read more › Post Views: 135

The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser focus on users and what they truly want and…

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant. But… Read more › Post Views: 93

Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer. As the social giant turns 20 this year, they know a big chunk of their…

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase…