Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
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You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). She helps businesses streamline their messaging, and loves teaching business leaders to leverage the StoryBrand framework to simplify what they’re trying to say. Keep reading to learn her three tips when it comes…
What Is a Landing Page? All Your Questions, Answered
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing…
How to Use the P.S. in Email
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is…
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through…
A Deep Dive into Building a Productive Workplace
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to…
Twenty questions
Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it. There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that…