How to Generate Top-Shelf Content with Budget Constraints
Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.
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The seduction of false promises
Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our…
How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But…
What You Need To Know About Recent ChatGPT and Gemini Features
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The head of marketing
It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This is the work of…
The seduction of false promises
Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our…
How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But…
What You Need To Know About Recent ChatGPT and Gemini Features
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to. Post Views: 256
7 best CRM software for government agencies
Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and regulatory compliance. As a result, government organizations require sophisticated tools to manage complex stakeholder relationships while adhering to strict compliance requirements. This comprehensive guide examines the top CRM solutions tailored for government organizations, featuring detailed…
Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired by them)… Read more › Post Views: 161
The head of marketing
It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This is the work of…
The seduction of false promises
Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our…
How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But…