How to Generate Top-Shelf Content with Budget Constraints

New years bring resolutions, but those resolutions rarely stick. Creating change is difficult, and it’s hard to do it alone. New years remind us that we might need a better strategy. A philosophy of becoming, a clear vision on where we’re going (and why). Here’s an invitation to make a commitment, and to turn January…

Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season. Post Views: 190

Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of possibility, of justice, of community. They serve to right wrongs, to fix problems, to shine a light and to make things better. I’ve discovered that a book is a powerful…

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which…

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:… Read more › Post Views: 107

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing. Post Views: 309