How Volatile Are Search Results? — Whiteboard Friday

Worth noting that there’s no ‘w’ in reckless. We imagine there might be, since a wreck is entirely possible. There’s the recklessness of creative generosity. This happens when we show up with our best work, regardless of how it might feel if it doesn’t land with the desired audience. The recklessness of financial abandon. No…

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized that each type has different benefits. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part…

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person…

Intuition is simply a theory we haven’t yet put into words. Once we write down and share our intuition, it becomes more resilient, focused and useful to others. Post Views: 234

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for. It’s the skills, experience, and values that give… Read more › Post Views: 298

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider. Post Views: 223