5+ Real Ways AI Can Benefit Your Content and Marketing Today

There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work. One way to change the pressure of work is to expand or contract the size of the container that holds it. It’s a trap to embrace a productivity shortcut that isn’t a shortcut at all–simply…

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has…

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession. Post Views: 65

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a difference, meaning they care about corporate social responsibility. In this post, I’ll discuss: Types of Corporate Social Responsibility How can brands be socially responsible? Corporate…

It’s tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we’re off the hook. Alas, this doesn’t work unless the others do the taking and do the accepting. Which is unlikely. We’re giving power to someone who isn’t going to use…

I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you’re a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools…