How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but…

Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update…

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success. Post Views: 78

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results. Post Views: 116

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of…

Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have. Post Views: 77