How to Maximize Brand Visibility With Employee-Generated Content

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. That’s why marketing attribution software is so important. In this blog post, we’ll explain what marketing attribution software is and why these tools…

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your…

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping….

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools? Post Views: 209

Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as an accurate search volume: I already published a pretty detailed article about… Read more › Post Views: 184

This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is a tragedy. They might not deserve your focus and effort,…