Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

It’s not unusual to encounter conflicting weather reports. One site says it’s going to rain, the other insists it won’t. On the other hand, you don’t need a weatherman to know which way the wind blows. It’s sunny, right now, you can tell. A weather service that said it was raining would deserve to lose…

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to…

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,… Read more › Post Views: 5

AI chatbots highight a challenge that is worth understanding. It applies to customer service, bureaucracies and teachers as well… If you ask an AI a question and it’s not confident in the answer, it should say, “I’m not sure.” That could be followed up with, “do you want me to guess” or “if you could…

It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top. But the math is…

Who are you to make things better? How dare you raise your hand to help, offer an idea, take responsibility… Perhaps it might be helpful to reframe that feeling as the generosity of improvement instead. If not you, who? If not now, when? Post Views: 290