Forget Resolutions; What’s Your Word for 2024?

The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution, usher in a gold rush, and destroy humanity,…

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no…

How big a swing do we need to make it feel like it matters? At the casino, some folks play with $5 chips, some with $100 chips. Do the high rollers have more fun? Are they more engaged? It’s natural to imagine that bigger swings matter more. That a bigger audience means our standup needs…

More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately scaled back after AI Overviews (AIO) served users with incorrect and potentially harmful info, marked the wide…

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36…

You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages…