Lost on purpose

With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Take DeepSeek R1, for example. Created by Chinese company DeepSeek, the AI model turned the world on its head when it was first launched in January 2025. It…

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google recently downplayed the importance of links, but what happens if you disavow the links… Read more › Post Views: 281

Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone. Post Views: 153

Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost visits. It’s simple: fill topic gaps in your content. Here’s… Read more › Post Views: 181

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster. For example, here’s me… Read more › Post Views: 321

Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job…