Actionable AI — Whiteboard Friday

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover… Read more › Post Views: 218

If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.  While AI’s quickly become a marketer’s ultimate assistant in many of these quests, it’s also caused our landscape (and competition) to evolve…

Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40%…

In an oft-quoted speech, Winston Churchill said: Never give in–never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. The problem with this advice is that it means…

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their…

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals. Without… Read more › Post Views: 327