12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize…

In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a bad day, or fail to understand a situation. But there’s a second kind of error, the one that’s far more common. When management makes bad choices, or underinvests in systems, training and people, it’s not really an error….

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It’s difficult to spend the entire day working on outcomes. Sooner or later, there are tasks to be done, tasks we believe will get us to the outcome we seek. But it’s easy to spend the whole day on tasks, failing to recalibrate and ignoring the fact that the tasks might not be helping us…

That’s a complete reversal of how it used to be. Colleges used to be measured by how many books they had in the library. Access to courses was restricted. If knowledge was power, controlling access was essential. They even call it the ‘admissions office.’ Part of the status that comes from higher education is that…

In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers…