12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals. Post Views: 135

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first time in 14 years. We brought back the “splat,” a shape inspired by…

Your website is a critical part of your marketing efforts and plan — or it should be. As technology evolves, the best way to ensure you have a site that stands out from the competition is to be aware of the latest web design trends.  You don’t have to use every single web design trend….

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with…

Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update…

Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have. Post Views: 128