Freelancer as centaur

Bymarketing briefs

Freelancers looking to build a career have two good options:

  1. Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult.
  2. Be so good at having AI work for you that you’re the obvious choice when there’s work to be done.

The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option.

Or to do tasks that an AI assigns you.

Hiring an AI to work for you and getting very good at producing value feels like the future for most programmers, creators, business development folks and marketers.

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