On-page Video SEO – Whiteboard Friday

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some…

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with. Post Views: 286

When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help. Post Views: 157

The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc. While we’re working on a larger study across many websites, I wanted to share more data on… Read more › Post Views: 87

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun….