Is it Real or AI? Test Your Detection Skills [Round 4]

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  If you’re still hesitant,…

The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media followers doesn’t mean you’re really good at making…

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with…

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for…

When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…) Before writing…

If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world because of all of…