How To Manage Old Content on a News Website
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.
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Not smart vs. stupid
Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have, the less excusable it is to do stupid things. And…
It just barely works
This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation…
How To Battle Organic Search Analytics in the AI Era
Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning. Post Views: 155
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth. Post Views: 232
How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content. Post Views: 223
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued…
Not smart vs. stupid
Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have, the less excusable it is to do stupid things. And…
It just barely works
This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation…
How To Battle Organic Search Analytics in the AI Era
Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning. Post Views: 155
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth. Post Views: 232
How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content. Post Views: 223
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued…
Not smart vs. stupid
Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have, the less excusable it is to do stupid things. And…
It just barely works
This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation…