How To Manage Old Content on a News Website
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.
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What happened vs. what we do about it
It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…
Curation (vs the road to junk)
The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average…
Advanced SEO: My Top 8 Tactics Shared By 107 SEOs
I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based on the frequency of mentions. If you’re wondering how to… Read more › Post Views: 119
17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]
PowerPoint presentations can be professional, attractive, and really help your audience remember your message. If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design. Download Now…
How I Built a Brand Awareness Dashboard in Looker Studio
After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those… Read more › Post Views: 26
20 Email Opt-In Examples I Love (For Your Inspiration)
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The…
What happened vs. what we do about it
It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…
Curation (vs the road to junk)
The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average…
Advanced SEO: My Top 8 Tactics Shared By 107 SEOs
I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based on the frequency of mentions. If you’re wondering how to… Read more › Post Views: 119
17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]
PowerPoint presentations can be professional, attractive, and really help your audience remember your message. If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design. Download Now…
How I Built a Brand Awareness Dashboard in Looker Studio
After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those… Read more › Post Views: 26
20 Email Opt-In Examples I Love (For Your Inspiration)
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The…
What happened vs. what we do about it
It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…
Curation (vs the road to junk)
The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average…