Intuition

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way. Post Views: 222

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Billboard advertising isn’t your typical inbound marketing strategy. It relies on the customer coming to…

With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering…

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough…

You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to…

I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door. I wrote and submitted the perfect resume and tried my best to make a lasting impression during the phone screen. The final step was…