The hierarchy of insight
It looks like this:
data
information
knowledge
understanding
wisdom
Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff.
Similar Posts
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have. Post Views: 106
At Least One of These Predictions for Marketers Is True
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true. Post Views: 15
OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond. Post Views: 96
Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research. Post Views: 132
I Tested 6 AI Tools for Graphic Design, Here Are My Favorites
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more…
30+ Best Free Online Marketing Classes to Take in 2024
Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer. Whether it’s learning new SEO techniques or understanding changing social media algorithms, free digital marketing courses have been an invaluable resource throughout my career. While traditional options such as boot camps or…