The hierarchy of insight

Creating business listings on directory websites is an easy way to improve your local SEO. All you have to do is list your business in online local directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. By building citations, you can…

We need you. But only if you need us. Purple.space is six months old, and there are about a thousand of us now. It was an experiment, now it’s a useful tool. The initiative hat is often ill-fitting. We rush to take it off and get back to doing chores. And that’s why a community…

Learning is complicated. While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space. In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows. That’s…

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. But I’ve had my fair share of experiences writing them for HubSpot, like How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. So, it came…

Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework,…

Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one rankings and seize the opportunities amidst shifting trends in SEO. Post Views: 142