Why AI in Demand Generation Is No Knight In Shining Armor [New Research]

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.  The term is so broad and flexible that it’s hard to pin down. Marketing is present in all stages of…

Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or enjoy the benefits. A few books for this moment, about navigating our days, and the possibility of light. It bends toward justice. The Return, by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant….

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World. Post Views: 231

It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike. Although…

I recently did a presentation night with my friends. If you’re unfamiliar with the concept, it’s when a group of friends gets together to share presentations they created about a topic of their choice. The topics are typically light-hearted and fun. For example, mine was “my friends as obscure animals.” You would be surprised how…

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by…