4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand. I’ve seen this firsthand. I helped build Drift into a category-defining brand and turned my company, Exit Five,…
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. Your business blog presents…
In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO results, we need to be strategic. This starts by understanding… Read more › Post Views: 251
One of the unmentioned causes of division in much of our culture happens because of the shift in expectations and rules when we begin to live in close proximity to one another. In a non-crowded setting, the default is independence. The expectation is that you can drive as fast as you like, do whatever you…
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s… Read more › Post Views: 280
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when I skip the generics and…