Whiteboard Friday Recap 2023: AI Edition

At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on…

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who…

He had a hard time lying because his nose got longer every time he did. Gas-powered leaf blowers would disappear if the smoke they belched out was black instead of invisible. And few people would start smoking if the deposits on their lungs ended up on their face instead. We’re not very good at paying…

A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi…

Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. Post Views: 113

Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a contract.” But do you know how long it takes to write a single grant application?…