AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.
New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success. Post Views: 78
Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. To use AI in the best way (and avoid the mistakes many people make), it helps to understand what we mean… Read more › Post Views: 63
If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’. There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never crashes. I think we’re all pleased that…
Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here‘s a true statement you don’t hear as often: Your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when developing and executing a sound SEO strategy for…
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of…
If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers…