Eight marketing maxims

Trust is worth more than attention.

Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.

Choose your customers, choose your future.

Tell ten people. If they don’t tell the others, make a better product.

Creating the conditions for the word to spread is the job of the marketer.

Customer service is free.

“You’ll pay a lot but get more than you paid for,” is a useful motto.

Act like people are watching. They are.

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