6 Easy Things You Can Do To Improve the Content Experience for Your Audience

Disney theme parks created more than 20 billion dollars in revenue last year. Coney Island, not so much. Coney Island is dozens of small honky tonk vendors and attractions, an ecosystem, not a corporation. Independent local stores got hammered by the more organized stores in the mall and then by the centrally controlled Wal-mart and…

SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good news is there are plenty of powerful AI SEO tools that streamline my optimization process and improve rankings on search engine results pages (SERPs). It…

Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it can serve a helpful purpose. The tooth fairy, perhaps. When we act on something that’s useful and also true, we’ve found a resilient path forward. That’s because the truth doesn’t…

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant…

You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. Over the years of working as an email copywriter, I have had the…