6 Easy Things You Can Do To Improve the Content Experience for Your Audience
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended message. Putting it in front of a positive like “charming” or “kind” or “generous” can make it clear that we mean what we said, but more so. But, placed in front of a description of otherness, it can…
Hack The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in keywords ranking on the first page of Google in just… Read more › Post Views: 243
Unfortunately, we can’t even validate or dispute those claims, because Google doesn’t give us the ability to differentiate between AI-powered search traffic and traditional search traffic in Search Console or analytics tools. But we can assess user clicks from other… Read more › Post Views: 100
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading…
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to…
What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media calendar to organize your next marketing campaign. As marketers, we recognize that social media is integral to an effective…