6 Easy Things You Can Do To Improve the Content Experience for Your Audience
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
“Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the right somebodies, while ignoring the imaginary everyone. Scale is rarely the first signal of important work. Post Views: 39
Or trying better? Fast runners aren’t the same as slow runners, but with more effort. And great chefs or violinists or actors… it’s not about doing what you did yesterday, but more of that. It’s something different. Post Views: 178
Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical inflammation, if it’s not cared for it can become infected. The difference is that an annoyance is easier for us to control. We can invest the energy to build a habit about what we do when an emotional injury…
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You’ve come to the right blog…
People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t…
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list. Post Views: 100
“Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the right somebodies, while ignoring the imaginary everyone. Scale is rarely the first signal of important work. Post Views: 39
Or trying better? Fast runners aren’t the same as slow runners, but with more effort. And great chefs or violinists or actors… it’s not about doing what you did yesterday, but more of that. It’s something different. Post Views: 178
Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical inflammation, if it’s not cared for it can become infected. The difference is that an annoyance is easier for us to control. We can invest the energy to build a habit about what we do when an emotional injury…
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You’ve come to the right blog…
People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t…
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list. Post Views: 100
“Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the right somebodies, while ignoring the imaginary everyone. Scale is rarely the first signal of important work. Post Views: 39
Or trying better? Fast runners aren’t the same as slow runners, but with more effort. And great chefs or violinists or actors… it’s not about doing what you did yesterday, but more of that. It’s something different. Post Views: 178