5+ Real Ways AI Can Benefit Your Content and Marketing Today
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
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The ledge
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time…
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or,…
9 Email Header Examples I Love (For Your Inspiration)
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers:…
The Best Inbound Marketing Agencies of 2023
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article “Dawn of the…
Expertise and credentials
In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans. But they don’t always line up as neatly as that. An expert is someone who can keep a promise. Point to the results that demonstrate your skill and understanding and commitment and we’ll treat you as an expert. Credentials,…
Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also…