5+ Real Ways AI Can Benefit Your Content and Marketing Today
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
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The lonely unicorn
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You are a media theorist
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The Ultimate Guide to Video Marketing
If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024. There’s no strategy like video marketing for educating, generating leads, and converting customers….
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as…
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I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page. It doesn’t happen often, but when I’m really struggling to do this, I’ll…
The 17 Best Free Resume Builders We’ve Ever Discovered
According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume. If those stats stress you out, I hear you. Writing a great resume that gets you noticed is tough — that’s why…
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That’s not what usually happens. If there’s at least one unicorn in the world, it’s likely not the only one. And if one can make a valid English word from seven Scrabble tiles, it’s likely that more than one word can be found. “Impossible” is a very large set of situations. But once something is…
You are a media theorist
If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine. Studying physics is unlikely to make…
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If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024. There’s no strategy like video marketing for educating, generating leads, and converting customers….
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as…
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I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page. It doesn’t happen often, but when I’m really struggling to do this, I’ll…