30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated

Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms. In fact, one in three consumers report having discovered new products on social media in the past three months. Consumers also report that some of their preferred methods of discovering products on…

Along the way, folks have talked about “niching down” as a way to help a project find focus. But that’s backward. When we identify and embrace the smallest viable audience, we’re moving up. Up the quality hierarchy. Up in responsibility. Up in the likelihood that we’ll make an impact. To niche up, identify the smallest…

What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on…

But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something else. Sunk…

If we’ve got tenure, a lifetime appointment or simply a really secure gig, what should we do with it? One option is to race to the bottom, to chase short-term self-focused outcomes and to see how much we can get away with. (Probably, quite a bit). The other is to take this rare chance to…

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but…