3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

I love Zamboni machines. They’re ungainly, they’re slow but they’re also majestic. Like an elephant for ice hockey. After each period, when the ice is chopped up by play, the Zamboni rolls out and leaves behind a sheet of perfect ice. Cold, smooth and untouched. It’s useful to acknowledge that the same service is offered…

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024. Post Views: 106

As marketers, we know that marketing according to data points alone isn’t enough to get meaningful engagement for your business—that’s the job of a buyer persona. And, while demographic survey results are great, there are many factors of customer behavior that are needed to create a well-rounded and detailed buyer persona. Combining different research methods…

If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the other hand, if you’re looking for buy-in and commitment so you can through the hard part, do it last. People are terrible at ignoring sunk costs, and the early wins…

A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi…

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization. Post Views: 120