3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of questions hiring managers are asking. The hiring managers I talked… Read more › Post Views: 220

For thousands of years, and as recently as the 1930s, phrenology was seen as a useful proxy to judge someone’s character. Carefully charting the bumps on someone’s head, along with the slope of their forehead and other telltale signs was seen as a thoughtful and proven way to determine whether someone was creative, honest or…

One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again. A novel might take five years to write. Retyping it takes a day. A company could easily expend 10,000 hours of effort before launching a new logo. Drawing the logo…

Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO. Post Views:…

The new version of Claude can read a document of up to 400 pages in about three minutes. You can then ask it for criticism, summaries or other insights. I wouldn’t use it on a piece of literature, but if you’re reading for work (aren’t we all), it will dramatically increase how much you can…

Of course, a book with a title like this gives us pause–when we think of marketers, we don’t ordinarily think about Jerry, Phil, Bobby and the rest of the crew. But that’s one reason why the insights are so profound. Marketing isn’t hype or hustle or scamming. It’s not spam or manipulation either. We already…