2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.
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How to Visualize Ahrefs Data with ChatGPT
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As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
Owned Media Demands This New Content Role for Long-Term Success
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager. Post Views: 151
How to Visualize Ahrefs Data with ChatGPT
We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add. For the visualizations,… Read more › Post Views: 168
How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook
Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.06 billion users worldwide, 89% of businesses run Facebook ads as their primary advertising method. But, running your Facebook ads is a tough nut to crack. With soaring competition…
TikTok Business vs. Personal — How to Make the Right Choice
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types…
To be well published
Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing. It’s the act of taking risks to bring a new idea to people who want to embrace it. It’s the head of the lab who works behind the scenes to be sure the talented scientist gets a gig at the…
2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
Owned Media Demands This New Content Role for Long-Term Success
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How to Visualize Ahrefs Data with ChatGPT
We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add. For the visualizations,… Read more › Post Views: 168