Situations have no solution, they’re not problems, they’re simply the way it is.
Problems are distinguished by the fact that they have solutions. But that doesn’t mean that the solution is obvious, easy or convenient.
If the problem is important enough, we should pick the best available solution, not turn it into a situation.
Does your brand have a personality? When people expect you to act a certain way, you have a brand. And that expectation is worth understanding. Can you help us understand whether you’re a cat or a dog in the way you react, respond, delight or sneak around? And if you’re a dog, what sort? Post…
Learn about the most recent local search developments of 2023 to get ready for the year ahead. Post Views: 109
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is…
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter. Post Views: 62
Alas, we probably will. Recurring scams, hustles and deceptions work because we’re eager to be fooled by them. Vaporware, false deadlines, fake budgets, unrealistic promises and straight out con jobs persist because at some level, we demand them. Divisive arguments, mob enthusiasm and simple lies work surprising well. False hope delivers a benefit in the…
If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’. There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never crashes. I think we’re all pleased that…