Will SearchGPT Whack Google Where It Counts?
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?
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Professionals are consistent
Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you…
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In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to…
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Professionals are consistent
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