Why You Need People To Manage the Meaning of AI Content

We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad so good that it takes up prime real estate in your target audience’s head? While most of us have a pretty good idea of what advertising…

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean,…

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words. But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost…

How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision. Post Views: 229

A frog has no trouble grabbing a fast-moving fly in midair. But the same fly, sitting on a leaf, is safe, essentially invisible to the frog. We’re a lot like frogs sometimes. We choose to pay attention to things when they’re changing, not when they feel normal. If you want something to get noticed, move…

Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs…