Why You Need People To Manage the Meaning of AI Content
If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).
Similar Posts
The art of estimation
If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen…
Content Curation: How to Build a Fandom by Talent-Scouting Great Content
I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to… Read more › Post Views: 158
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video. Post Views: 107
22 Email Best Practices That I Live By as an Email Marketer
Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I’m actually pretty well-versed in email marketing. I used to manage the email newsletter at a TV station as a journalist, and I most recently managed the HubSpot Daily Newsletter…
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them. Post Views: 236
Drama at work
A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi…
The art of estimation
If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen…
Content Curation: How to Build a Fandom by Talent-Scouting Great Content
I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to… Read more › Post Views: 158
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video. Post Views: 107
22 Email Best Practices That I Live By as an Email Marketer
Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I’m actually pretty well-versed in email marketing. I used to manage the email newsletter at a TV station as a journalist, and I most recently managed the HubSpot Daily Newsletter…
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them. Post Views: 236
Drama at work
A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi…
The art of estimation
If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen…
Content Curation: How to Build a Fandom by Talent-Scouting Great Content
I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to… Read more › Post Views: 158