Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
That’s not true, actually. Books sell, but book doesn’t. The odds of a particular book selling a lot of copies are close to zero. The truth of the long tail is that most titles are way out on the fringe. Now that book publishing is unleashed from retail distribution, the math is hard to avoid….
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But, I believe that online business…
Move the needle faster, get quicker SEO buy-in, and show strategic improvements with Dhanya’s technical SEO audit tips and templates. Post Views: 126
Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works the same way. When we’re doing the same thing, in the same way, our perception of what will happen next can feel crystal clear. Plant some apple seeds in your backyard, and you’re pretty sure you’ll have an…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters…
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role? Post Views: 103