Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)

Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or…

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees. Post Views: 60

Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their stuff before. They think everyone else has too. So they bury the lede, look for new laughs and most of all, try to avoid boring themselves. Which often leads to confusion or controversy or, most of all, a muddy message….

But if you repurpose it, you can make it go the extra mile. Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing the format, such as from a blog post to a… Read more › Post Views: 49

Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, I’ve got ‘em. We asked 700+ U.S. adults about the social media platforms they use in May 2023 and again in January 2024 to find out which apps…

To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice? Post Views: 75