Which Matters More: The Story or the Storyteller?
Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.
Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.
Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey. Post Views: 64
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it described a different way of thinking about change and marketing. I was a (very) young MBA student at Stanford and somehow…
Overwhelmed by content creation? Explore 21 AI tools that enhance your creativity and streamline your workflow, helping you stand out Post Views: 108
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah McLaughlin’s tear-jerking “Arms of an Angel” ads for…
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships. Post Views: 182
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback….