Which Matters More: The Story or the Storyteller?
Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.
Similar Posts
3 Missteps with AI Image Generation and How You Should Be Using Them
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how…
She’s here!
Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient…
Speed, creativity and AI
A little faster is a market advantage. A step change in speed changes the market entirely. Fedex was faster mail. It allowed them to grow and profit. Email, on the other hand, completely changed communication. In the discussions of AI, most people are failing to consider the step change in speed. A logo made in…
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan. Post Views: 108
The 16 Best Blogging Platforms for 2024 (& How to Pick One)
I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog on the WordPress platform, and I love blogging. As an SEO consultant, I also manage clients’ blogs and use many platforms. Truthfully, the best blogging…
How To Use Friction To Build Better B2B Customers
Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how. Post Views: 26