Which Matters More: The Story or the Storyteller?

Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation….

My building had an elevator problem. The management company sent everyone this note: Please be advised we have been experiencing intermittent issues with the elevator. Our priority is your safety, and we are taking immediate action to address the situation. After a thorough investigation by our electrician, it has been identified that there may be…

Dive into this republished episode of Whiteboard Friday from 2023 with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT.  Post Views: 39

Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics. As someone who’s gotten sucked into the app, hearted hundreds of posts, and even made a few videos, I’m fairly certain that this platform will stick…

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World. Post Views: 37

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories…